We launched the "Own the Culture" campaign, a movement that fuses diverse lifestyles and passions with Yamaha Mio motorcycles. I was tasked with bringing out the powerful campaign tone visually through storyboards, art treatment, typography, and key visuals. Using cyberpunk-inspired compositions, neon lights, vibrant color palettes, and trendy typography styles, the sleek campaign films, billboards, and online content were hard to miss out.
Role: Associate Creative Director / Art Director / Designer
AGENCY STORYBOARD | STB ARTIST: PETER MUTUC
