ABOUT
Hi I'm Edward Baltazar, a Filipino art-based creative braving the US.
I've worked with ad agencies and brands in the Philippines, Singapore, and USA.
I’m heavy on the ART side of every campaign or deliverable, but I always keep strategy at the core, ensuring every piece is on-strat, on-point, and on-brand.
I've worked with ad agencies and brands in the Philippines, Singapore, and USA.
I’m heavy on the ART side of every campaign or deliverable, but I always keep strategy at the core, ensuring every piece is on-strat, on-point, and on-brand.
Certified as a Usability Analyst by Human Factors International (US), I approach every project with both creativity and user experience in mind.
I landed my first design job at the biggest local fashion brand in the Philippines, a week before my college graduation. Being interviewed by fashion mogul Sir B.C. was an unforgettable experience.
Few years later, I moved to Singapore, where I worked for a travel company and a digital marketing agency as a web designer. Living in the little red dot for half a decade played a big influence on my taste for good food and crisp visuals.
In 2016, I went back to Manila and started a career in advertising. I was instrumental in crafting award-winning, viral, and effective integrated campaigns with Dentsu, FCB, and DDB.
In 2022, we migrated to the United States and settled in Newark, DE, where I worked as a UX Designer for Delaware’s largest private employer for over a year. I currently work remotely creating social media content for CPG brands.
When I'm not working, you can find me exploring the country with my wife and our two Gen-Alpha kids or binge-watching US TV commercials.
I landed my first design job at the biggest local fashion brand in the Philippines, a week before my college graduation. Being interviewed by fashion mogul Sir B.C. was an unforgettable experience.
Few years later, I moved to Singapore, where I worked for a travel company and a digital marketing agency as a web designer. Living in the little red dot for half a decade played a big influence on my taste for good food and crisp visuals.
In 2016, I went back to Manila and started a career in advertising. I was instrumental in crafting award-winning, viral, and effective integrated campaigns with Dentsu, FCB, and DDB.
In 2022, we migrated to the United States and settled in Newark, DE, where I worked as a UX Designer for Delaware’s largest private employer for over a year. I currently work remotely creating social media content for CPG brands.
When I'm not working, you can find me exploring the country with my wife and our two Gen-Alpha kids or binge-watching US TV commercials.
WORK
COOL NERDS CPG MARKETING - DELAWARE, US
REMOTE SOCIAL MEDIA DESIGNER
May 2025 – Present
REMOTE SOCIAL MEDIA DESIGNER
May 2025 – Present
CHRISTIANACARE - DELAWARE, US
ASSOCIATE UX / FRONT-END DEVELOPER
April 2023 – October 2024
DENTSU PHILIPPINES
ASSOCIATE CREATIVE DIRECTOR
October 2018 – June 2022
ASSOCIATE UX / FRONT-END DEVELOPER
April 2023 – October 2024
DENTSU PHILIPPINES
ASSOCIATE CREATIVE DIRECTOR
October 2018 – June 2022
FCB MANILA
SENIOR ART DIRECTOR
July 2017 – October 2018
SENIOR ART DIRECTOR
July 2017 – October 2018
DDB PHILIPPINES - PETCH & PARTNERS
SENIOR ART DIRECTOR
October 2016 – June 2017
SENIOR ART DIRECTOR
October 2016 – June 2017
DIGITAL ALCHEMY SINGAPORE
SENIOR WEB DESIGNER
November 2013 – November 2015
SENIOR WEB DESIGNER
November 2013 – November 2015
NEW SHAN TRAVEL SINGAPORE
MARKETING GRAPHIC DESIGNER
July 2011 – October 2013
MARKETING GRAPHIC DESIGNER
July 2011 – October 2013
SUYEN CORP. - BENCH/ CLOTHING
APPAREL & PROMO GRAPHIC ARTIST
April 2008 – October 2009
APPAREL & PROMO GRAPHIC ARTIST
April 2008 – October 2009
BRANDS
EDUCATION
Bachelor of Fine Arts major in Advertising
University of Santo Tomas, Philippines
*Asia’s oldest university founded in 1611.
CERTIFICATION
Certified Usability Analyst (CUA™)
Human Factors International, US
COLLABS
2x Feedback Event Portfolio Reviewer
2025/2026 AIGA Philadelphia, US
Bachelor of Fine Arts major in Advertising
University of Santo Tomas, Philippines
*Asia’s oldest university founded in 1611.
CERTIFICATION
Certified Usability Analyst (CUA™)
Human Factors International, US
COLLABS
2x Feedback Event Portfolio Reviewer
2025/2026 AIGA Philadelphia, US
WINS
1x Bronze, 2024 ABA Stevie Awards
1x Bronze, 2024 Asia-Pacific Stevie Awards
1x Silver / 1x Finalist, 2023 4A’s Philippines Kidlat Awards
3x Finalist, 2023 Philippines PANAta Awards
2x Finalist, 2023 Philippines Marketing Excellence Awards
2x Bronze, 2019 Philippines MSAP Ice Awards
1x Bronze, 2018 Asia Pacific AdFest
1x Finalist, 2018 Asia Pacific AdStars
2x Gold / 2x Silver, 2018 Philippines adobo Design Awards
1x Silver / 2x Bronze, 2018 4A’s Philippines Kidlat Awards
1x Bronze, 2007 Philippines’ Student Ad Congress Creative Competition
1x Bronze, 2024 ABA Stevie Awards
1x Bronze, 2024 Asia-Pacific Stevie Awards
1x Silver / 1x Finalist, 2023 4A’s Philippines Kidlat Awards
3x Finalist, 2023 Philippines PANAta Awards
2x Finalist, 2023 Philippines Marketing Excellence Awards
2x Bronze, 2019 Philippines MSAP Ice Awards
1x Bronze, 2018 Asia Pacific AdFest
1x Finalist, 2018 Asia Pacific AdStars
2x Gold / 2x Silver, 2018 Philippines adobo Design Awards
1x Silver / 2x Bronze, 2018 4A’s Philippines Kidlat Awards
1x Bronze, 2007 Philippines’ Student Ad Congress Creative Competition
* * * * *
REFERENCES
Biboy Royong – Executive Creative Director @ Dentsu Creative Philippines
Cheech Santos – Executive Creative Director @ FCB Manila
Kelvin Ong – Former Data & Technology Team Lead @ Digital Alchemy Singapore
Reference contact details are available upon request.
Cheech Santos – Executive Creative Director @ FCB Manila
Kelvin Ong – Former Data & Technology Team Lead @ Digital Alchemy Singapore
Reference contact details are available upon request.