ABOUT
Filipino art-based creative braving the US.
I've worked with ad agencies and brands in the Philippines, Singapore, and USA.
I’m heavy on the ART side of every campaign or deliverable, but I always keep strategy at the core, ensuring every piece is on-strat, on-point, and on-brand.
I’ve been an Adobe nerd ever since high school, where I was fascinated by the clone stamp, image adjustments, magic wand, and filter gallery. Now I’m just blown away by AI in Adobe.
I landed my first design job at the biggest local fashion brand in the Philippines, a week before my college graduation. Being interviewed by fashion mogul Sir B.C. was an unforgettable experience.
Few years later, I moved to Singapore, where I worked for a travel company and a digital marketing agency as a web designer. Living in the little red dot for half a decade played a big influence on my taste for good food and crisp visuals.
In 2016, I went back to Manila and started a career in advertising. I was instrumental in crafting award-winning, viral, and effective integrated campaigns with Dentsu, FCB, and DDB.
In 2022, we migrated to the US and relocated to the DelMarVa suburbs, where I worked as a UX designer for Delaware’s largest private employer for over a year.
When I'm not working, you can find me exploring the country with my wife and two Gen-Alpha kids or binge-watching US TV commercials.
I've worked with ad agencies and brands in the Philippines, Singapore, and USA.
I’m heavy on the ART side of every campaign or deliverable, but I always keep strategy at the core, ensuring every piece is on-strat, on-point, and on-brand.
I’ve been an Adobe nerd ever since high school, where I was fascinated by the clone stamp, image adjustments, magic wand, and filter gallery. Now I’m just blown away by AI in Adobe.
I landed my first design job at the biggest local fashion brand in the Philippines, a week before my college graduation. Being interviewed by fashion mogul Sir B.C. was an unforgettable experience.
Few years later, I moved to Singapore, where I worked for a travel company and a digital marketing agency as a web designer. Living in the little red dot for half a decade played a big influence on my taste for good food and crisp visuals.
In 2016, I went back to Manila and started a career in advertising. I was instrumental in crafting award-winning, viral, and effective integrated campaigns with Dentsu, FCB, and DDB.
In 2022, we migrated to the US and relocated to the DelMarVa suburbs, where I worked as a UX designer for Delaware’s largest private employer for over a year.
When I'm not working, you can find me exploring the country with my wife and two Gen-Alpha kids or binge-watching US TV commercials.
WORK
CHRISTIANACARE - DELAWARE, US
ASSOCIATE UX / FRONT-END DEVELOPER
April 2023 – October 2024
DENTSU PHILIPPINES
ASSOCIATE CREATIVE DIRECTOR
October 2018 – June 2022
ASSOCIATE UX / FRONT-END DEVELOPER
April 2023 – October 2024
DENTSU PHILIPPINES
ASSOCIATE CREATIVE DIRECTOR
October 2018 – June 2022
FCB MANILA
SENIOR ART DIRECTOR
July 2017 – October 2018
SENIOR ART DIRECTOR
July 2017 – October 2018
DDB PHILIPPINES - PETCH & PARTNERS
SENIOR ART DIRECTOR
October 2016 – June 2017
SENIOR ART DIRECTOR
October 2016 – June 2017
DIGITAL ALCHEMY SINGAPORE
SENIOR WEB DESIGNER
November 2013 – November 2015
SENIOR WEB DESIGNER
November 2013 – November 2015
NEW SHAN TRAVEL SINGAPORE
MARKETING GRAPHIC DESIGNER
July 2011 – October 2013
MARKETING GRAPHIC DESIGNER
July 2011 – October 2013
SUYEN CORP. - BENCH/ CLOTHING
APPAREL & PROMO GRAPHIC ARTIST
April 2008 – October 2009
APPAREL & PROMO GRAPHIC ARTIST
April 2008 – October 2009
BRANDS
EDUCATION
Bachelor of Fine Arts major in Advertising
University of Santo Tomas, Philippines
University of Santo Tomas, Philippines
CERTIFICATION
Certified Usability Analyst (CUA™)
HFI Training, US
HFI Training, US
WINS
1x Bronze, 2024 ABA Stevie Awards
1x Bronze, 2024 Asia-Pacific Stevie Awards
1x Finalist, 2024 BTOES Awards
1x Silver / 1x Finalist, 2023 4A’s Philippines Kidlat Awards
3x Finalist, 2023 Philippines PANAta Awards
2x Finalist, 2023 Philippines Marketing Excellence Awards
2x Bronze, 2019 Philippines MSAP Ice Awards
1x Bronze, 2018 Asia Pacific AdFest
1x Finalist, 2018 Asia Pacific AdStars
2x Gold / 2x Silver, 2018 Philippines adobo Design Awards
1x Silver / 2x Bronze, 2018 4A’s Philippines Kidlat Awards
1x Bronze, 2007 Philippines’ Student Ad Congress Creative Competition
1x Bronze, 2024 Asia-Pacific Stevie Awards
1x Finalist, 2024 BTOES Awards
1x Silver / 1x Finalist, 2023 4A’s Philippines Kidlat Awards
3x Finalist, 2023 Philippines PANAta Awards
2x Finalist, 2023 Philippines Marketing Excellence Awards
2x Bronze, 2019 Philippines MSAP Ice Awards
1x Bronze, 2018 Asia Pacific AdFest
1x Finalist, 2018 Asia Pacific AdStars
2x Gold / 2x Silver, 2018 Philippines adobo Design Awards
1x Silver / 2x Bronze, 2018 4A’s Philippines Kidlat Awards
1x Bronze, 2007 Philippines’ Student Ad Congress Creative Competition
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REFERENCES
Reference contact details are available upon request.
Biboy Royong – Executive Creative Director @ Dentsu Creative Philippines
Cheech Santos – Executive Creative Director @ FCB Manila
Kelvin Ong – Former Data & Technology Team Lead @ Digital Alchemy Singapore
Reference contact details are available upon request.
Biboy Royong – Executive Creative Director @ Dentsu Creative Philippines
Cheech Santos – Executive Creative Director @ FCB Manila
Kelvin Ong – Former Data & Technology Team Lead @ Digital Alchemy Singapore