Tanduay Rhum was my longest account in Dentsu Jayme Syfu with three ATL campaigns. I worked closely with a copywriter partner and our chief creative officer to conceptualize, visualize, and present multiple routes to the client as we resonated the brand's "Tibay ng Loob" (Inner Strength) messaging during the time we all needed it the most... the pandemic.
We conveyed the idea of inner strength by showing the...
"Strength in solidarity", first film
"Strength from within you", second film
"Strength of the modern day heroes", third film
"Strength in solidarity", first film
"Strength from within you", second film
"Strength of the modern day heroes", third film
Role: Associate Creative Director / Art Director / Designer
AGENCY STORYBOARD
AGENCY STORYBOARD
ALTERNATIVE AGENCY CONCEPT STORYBOARD
AGENCY STORYBOARD
