Leveraging the target market's data, we hijacked their high interest in "Travel" to reposition John Robert Powers Self-Improvement Summer Classes as their next summer destination. I led the creative team from data insights and conceptualization to art direction, presentation, content production, and web UI development.
Due to significant increases in sales and reach, other John Robert Powers branches in the Southeast Asian region used and adapted our local campaign.
Due to significant increases in sales and reach, other John Robert Powers branches in the Southeast Asian region used and adapted our local campaign.
Role: Associate Creative Director
