This marks a big shift in how I approach creative work, with generative AI now playing a bigger role in my visualization process, mostly as a starting point that I refine, correct, and push further. I also handle the copy now, using AI to write copy options for in-art text, VO scripts, and post captions, then refining everything to match the visuals and overall creative direction. My current projects reflect my shift from traditional agency creative work to branded content creation, especially in shooting and producing video content on my own.
